Coca–Cola goes retro and we like it!
The symbolic Coca-Cola glass bottle, equally as famous as the soft drink itself, is making a comeback!
The unique design of the Coca-Cola glass bottle was created in 1915, when the Coca-Cola Company launched a competition among its bottle suppliers to create a new bottle for the beverage that would distinguish it from other bottles.
The specification given to the designers was to craft, “a bottle which a person could recognize even if they felt it in the dark”.
Something that seemed an impossible challenge back then can now be described as one of the best examples of distinctive branding.
The so called “contour” design, also known as the “hobble skirt” can be easily crowned as the world’s most recognised glass bottle.
To mark its 125th anniversary the company decided to roll out a new multi-platform “retro” campaign and we love the idea of a limited edition Coca-Cola glass bottle range. These special edition bottles (pictured) will be available to buy at Selfridges.
Just thinking about it now, what could be a better drink for a hot summer’s day than a chilled glass bottle of Coca-Cola, right?
Tags: Arts & Crafts, coca cola, coke, coke 125 years, coke bottle, coke glass bottle, Design, Arts & Crafts, selfridges
May 1st, 2011 at 3:20 am
nice post
by the way may i just point out that the pictured bottle is not the special edition bottle to celebrate coke’s 125 years anniversary, but rather the bottle to celebrate selfridges’ 100 years anniversary. the 125 years coca cola bottle exclusive to selfridges is the vintage bottle. thanks.