Tui Enters the Vortex
New Zealand brewer Tui 
is to introduce a new beer bottle with a ‘vortex internal neck.’ The spiral embossing inside the neck effectively reinvigorates the beer as it is poured. From 6 June, Tui’s Blond Lager will be marketed in the new bottle.
Tui claims that the technology was invented to replicate the effect of pouring a beer into a glass as most New Zealanders now drink beer directly from the bottle. US-based brewer MillersCoors utilised a similar vortex necked bottle for its Miller Lite brand last year.
Not sure about you, but we still prefer our beer in a glass! 
What do you prefer?
Tags: Arts & Crafts, beer, Design, Arts & Crafts, glass packaging, innovation
