Are craft brewers adding-up all the costs?
Thursday, November 24th, 2011
Craft breweries are popping up all over the place as beer connoisseurs seek tasty, locally produced alternatives to bland mass-market brews. For their part, brewers are seeking to craft a product from local organic ingredients that is more environmentally friendly and is better for you. Their aim is to create a sustainable local livelihood. However, increasing numbers of brewers are turning away from glass and choosing cans to package their brews.
One reason that is often cited is the light weight of cans. While weight is a consideration, the overall environmental impact of a packaging material should also be considered. And for brewers particularly, the effect of the packaging material on the taste and longevity of their products should be equally as important.
Let’s talk about taste first. Glass is the only packaging material that is exempt from the European Union’s regulations for the registration, evaluation, authorisation and restriction of chemicals (known as REACH). REACH obliges industries to register any material or substance that might potentially be harmful for human health, and to duly inform citizens. Glass is also the only packaging material that has been rated Generally Regarded as Safe (GRAS) by the US Food and Drug Administration, a designation it has held since 1960.
Why? Because glass is the only packaging material that is completely safe for human beings over its entire lifecycle.
Unlike other packaging materials, glass has nothing to hide. Other materials require strip-mining to extract ores and need vast amounts of energy to process them. The main ingredient in glass is sand, a completely natural resource which is constantly being renewed by the action of the Earth’s oceans.
Most other packaging materials were only invented in the past 120 years. By contrast, the process for making glass has been around for more than 5,000 years, and it is relatively simple. And unlike other packaging materials, no toxic wastes are produced.
There is also a big difference at the end of the packaging material’s useful life. Most can be recycled, but their properties are compromised by the recycling process. This is known as downcycling, using a product to create a new product with reduced or inferior properties. However, glass can be recycled over and over again without losing its properties.
Almost every packaging material known to mankind is currently making the claim that it’s the greenest available. For consumers, those statements are sometimes difficult to verify. Thankfully regulators are starting to take note of these ‘greenwashing’ campaigns and are taking action against products that make claims which cannot be substantiated.There is no denying that other materials possess unique properties and they have a role to play in our world. But they often come at an enormous environmental and social cost. Is it really worth that cost to make beer lighter to carry?






















