Glass is Life™ is a global marketing campaign which was started in 2011 by the world’s leading glass packaging producer: Owens-Illinois, Inc. (O-I). Like the Friends of Glass, Glass is Life™ focuses the conversation on glass packaging and reminds people that glass is the purest, most natural and widely-preferred packaging container.
The Glass is Life™ website features some great video testimonials from ‘Glass Advocates’ including brand owners, CEOs, chefs, mums, environmentalists and designers. In their own way, each Advocate outlines the taste, health and sustainability benefits of glass. You can also join the Glass is Life™ conversation from the website and even download your own piece of virtual glass art. You can also get involved through the Glass is Life™ Facebook page.
The campaign was recently rewarded with an award for Best Integrated Campaign by BtoB Magazine. We from Friends of Glass were thrilled to hear about this great news and wish our colleagues from Glass is Life™ all the best with their upcoming campaigns and actions.
Just like Glass is Life™, we believe the future of packaging lies in the use of glass. Not only in terms of sustainability and recyclability, but also when we talk about food preservation and our health.
We see it as our mission not only to inform people about the dangers of certain packaging materials, but also to offer them a clear solution, namely glass.
Therefore we believe in a more practical approach. On our channels you not only find great recipes and decor tips you can use on a daily basis, we also provide useful recycling and health tips and even a page where you can request a bottle bank to be installed in your area. There are also games where you can make music (from our German Friends) or pass a bottle to a friend.
In short, glass has so much to offer whether we’re talking about design, art, health, recyclability or sustainability. We, together with Glass is Life™, already believe in the future of glass and have made it our challenge to make this world a glassy place. Are you in?