Posts Tagged ‘survey’

UK Supermarkets Mislead Consumers on Value

Friday, January 27th, 2012

UK supermarkets are misleading consumers over pricing according to an episode of the BBC’s Panorama programme aired in December. Panorama found that consumers were being charged more for larger ‘value packs’ than the equivalent in smaller packaging. For example, the BBC found a one kilogram pack of margarine spread cost £3.20 at one supermarket, more than double the cost of two 500 gram packs at £1.50 each. At another supermarket, the same 500 gram packages were £1 each, compared to a cost of £3.70 for the one kilogram ‘value’ pack.

 

All of the supermarkets interviewed denied deliberately misleading consumers. However, the BBC found 17 examples of this type of pricing within 13 kilometres of the presenter’s home.

The findings make the Friends of Glass wonder about the supermarkets’ claims that glass is more expensive than other packaging materials. Many UK supermarkets are forcing manufacturers to switch to plastics, citing the additional environmental cost of transporting glass. However, they simply ignore the total emissions over the lifecycle of each packaging material. When these are taken into account, glass is far ahead of the competition.

The supermarkets are also ignoring the opinions of their customers. A survey carried out by InSites and published in May 2011 found that glass remains the consumers’ preference for food and drinks. In the UK alone, the survey found that 64% of respondents choose glass packaging for a special occasion beverage. When asked why they prefer glass, 38% of UK consumers mentioned that glass preserves the taste of the food or drink better than other materials. Longevity of the packaged product was cited as a reason for choosing glass by 30% of UK consumers, while 29% mentioned that their favourite brands were in glass packaging.

Is glass packaging also your number one? Then let’s pass a clear message to manufacturers and supermarkets that glass packaging needs to come back and stay for good. Because it’s up to all of us to question policies and raise awareness on this issue. So time to send out some letters. Are you in?  :-)

Glass Most Environmentally Friendly Material

Wednesday, July 13th, 2011

A survey of consumers in the US has found that 59% of consumers believe glass is the most environmentally friendly packaging material. Almost the same number, 60%, said glass was the material least likely to change the taste of food and drink. The survey was conducted as part of the Glass is Life campaign.

When asked which type of packaging they would choose for their favourite food or beverage, 69% chose glass – the highest of any material. This is despite glass only accounting for 10% of packaging across the world.

The US survey reflects the findings of our European survey released in May which found that 75% of consumers prefer their food and drink to come in glass packaging.

 

Green-conscious European consumers prefer glass says survey

Tuesday, May 17th, 2011

Three quarters of all European consumers prefer glass as the packaging material for their food and drinks, according to a recent survey by the independent research consultancy InSites.

And for good reasons, too. Consumers believe that packaging preserves the taste of its contents; it is considered healthy and safe; and is environmentally friendly.

 

The survey’s findings are consistent with the current expanding consumer trend of wanting to live a healthy and sustainable lifestyle.

Recent developments, such as an increase in glass recycling and a recommendation from the European Commission for parents to use glass baby bottles as one of the healthiest options on the market, strengthen today’s trends of living a healthy and sustainable lifestyle, responsible consumption and a resource efficient Europe.

 

The study polled around 9,000 consumers in 17 countries across Europe about their perception of packaging materials.

The complete survey is available here. Or take a listen to the press conference (MP3 file) announcing the results.

Via: FEVE

Most original and creative packaging is… Iskilde Water!

Wednesday, September 23rd, 2009

iskilde1So the votes are in, counted, double checked and tallied – and it is with great pleasure that I can announce that over 1,000 voters across Europe have rated Iskilde Water as the most original and creative glass packaging… Congratulations!

So with Friends of Glass trophy on its way to the Danish champions, we’ll reflect on the premier water brand who have triumphed with the cool, clear look of their packaging. Evoking all of the taste sensation of a premier water – it’s interesting to note that the water is sourced from an “unusually cold” long-secret Danish spring (dating from the last Ice Age) discovered in the highlands.

Water specialists Aqua Amore comment further on the physical benefits of the packaging “Iskilde’s long, narrow neck minimises the water’s exposure to the air over the bottle, ensuring that all the effort spent in getting the taste right is retained whilst you enjoy your meal”.

But, although the Iskilde packaging has been voted as the most original and creative out there – still remember to recycle… you can always get another bottle!

Last chance to register your vote!

Thursday, September 17th, 2009

The days are ticking down, and with them the chance to have your say on what Europe rates as the most original and creative glass packaging on bloginabottle.com! Should it be the distinctive rounded edges of the Absolut Vodka bottle so famous on liquor shelves around the world, or does the bulging fist of Diesel’s Only the Brave perfume get your vote?

Either way it’s time to make a decision (or vote for 2 or 3 items if you’re torn between your favourite trio) and help us decide which glass packaging should take home the prize.

As it stands, Iskilde (or ‘cold spring’ in Danish) Water, which was discovered in the Mossø Conservation area in a remote part of the Danish lake highlands in 2001 is currently leading with 31% of the votes, but to use an old footballing cliché, it’s anyone’s game!

Voting closes on Sunday – so make sure to get your vote in before then!